Think about some of the past and present movers and shakers in the business world. They knew how to inspire people, they knew how to run a business, and they knew how to innovate. They also knew a lot about how to be an effective leader. Did you ever stop and think how you know these things about these movers and shakers? If you didn’t work for them or for their companies, how do you really know? They have a personal brand.
Brands aren’t just for companies.
Do you have a personal brand? If you are shaking your head no….stop….and start shaking your head yes. Believe it or not, you already have a personal brand. Your personal brand consists of the images you project, the messages you give, the statements you make and the things you publicly do and support. Personal branding is how we’re seen in public and in the marketplace.
You have already been branded by others, in your daily interactions, and within your current digital footprint. The great thing about personal brands is they’re ply-able and can be pushed in a certain direction. Meaning you can set the tone for your personal brand.
Why you should care about your personal brand.
Now that you know what a personal brand is and that you already have one. Let’s discuss why you should develop and drive your own brand.
You’re probably thinking, “I’m already a leader. I don’t need to impress anyone or tailor my profiles to attract people.” Yes, that’s ONE reason why some people focus on their personal brand when they’re looking to attract people or offers. But as mentioned above, people will give you a brand if you don’t form one for yourself. So as a leader, you may not be looking to impress anyone, but you probably don’t want people to assume what you’re all about. You can also influence and inspire people through your personal brand. By developing your personal brand and upgrading your presence on the web, you will attract more people into your circle of influence.
Reasons you should care about your personal brand:
- to show your leadership approach, style, and personality
- to have a consistency with your own personal vision no matter what company you work for or what business you own.
- to be more visible
- to give you confidence and confirm your purpose
- to increase your network and reach
- to illustrate your successes and track record
- to ensure you are taken seriously in your role and career
So are you ready? Ready to work on your personal brand? If so, The Workplace Word’s got your covered. Check out this Step by Step Online Course to help you Develop Your Personal Brand & Grow Your Circle of Influence.