Why & Purpose

Our Why

We believe in a ‘people first’ workplace. We want to influence workplace cultures to be more genuine, happy, and exciting places to go every day, by giving people the tools to uncover creative ways to lead and by helping people to discover ways to be resourceful, learn, and grow in the workplace.


Our Purpose

  • To create and share useful, interesting, and gratifying information that supports a ‘people first’ mindset and personal growth within the workplace.
  • To build a community of like-minded people that: believe in our why, seek our frame of mind, and aspire to be a better version of themselves today and tomorrow.