Instagram Inspiration: Selling Your ‘Why’ Through Social Media
“People don’t by what you do, people buy why you do it.” This quote by Simon Sinek is a part of his well-known TedTalk, with over forty-seven million views, called ‘How Great Leaders Inspire Action.’ In this powerful video from 2009, Simon lays out an idea called the golden circle, which gives people an insight into how a company can inspire people to take action (TedTalks, 2009).